What began as a small company selling sunglasses on the shores of Ka'anapali Beach has grown into a global eyewear brand renowned for its cutting-edge technology. The revolutionary PolarizedPlus2® lens was engineered to protect eyes from intense glare and harmful UV rays while bringing the brilliant colors of the island to life.
With over 125 styles of polarized sunglasses and eyeglasses, Maui Jim's products are designed to ensure both style and protection. Every pair is tested and designed in Lahaina, Maui, where the company continues to draw inspiration from the beauty and culture of the island.
In 2022, Maui Jim became part of Kering Eyewear, joining a prestigious portfolio that includes brands such as Gucci, Cartier, and Saint Laurent.
Maui Jim’s mission is to spread aloha through vivid color, clarity, and detail, making the world appear brighter and more vibrant with every glance.
